Make your eCommerce site more effective

Tips for eCommerce website owners

Do you own an eCommerce website? Than you should always remember this: an eCommerce site should be a site with unique content. And by unique content, I mean content that can not be found on any other website. You should offer something that differentiate itself and also shows off your expertise in a certain niche.

Here is a list of tips that could be very useful to you as the owner or webmaster of an eCommerce business:

  1. Offer images and videos with your product descriptions. This applies to particularly technical items, such as computer or cameras. This also applies for complex products in general, such as a swimming pool. It’s hard to describe a swimming pool in words; so that’s were in image of the product might come in handy. A video can also be very interesting here in this example, since you can show how much fun the product can bring, by filming happy people who are having a good time with their kids in the swimming pool.
  2. Use product descriptions to answer customer questions before they ask them. Customers want to know how big a product is or how it performs before they are going to buy it. Not every customer is interested in the technical details of a certain product; but the ones who are won’t buy from your site if they don’t find the information they need. This tip can also decrease the number of support tickets / e-mails, were people are asking more details about a certain product.
  3. Tailor discount codes to the particular website that is hosting. You can for example advertise on YouTube and in the advertisement you can add “Get 20% off by entering the coupon code YOUTUBE”. This way, you know perfectly which sites are sending traffic to your particular site, as well as the conversion rates.
  4. Find new ways to sequence your products. By this I mean by price or by relevancy. Why not sequence them by social attraction? This involves the number of Facebook likes, tweets, plus ones etcetera. This will not only encourage people to share your products on the social media websites, but it’s also a good measure for you as owner to ‘see’ which products are popular among your customers. So you know what your customers like, but not necessary the products your customers will buy. Some products are prized, but this would not necessarily mean that these will sell well. These products might be just too expensive or your customers haven’t read any experiences about it and therefore, they don’t buy that product (yet).
Make sure your site is overall ‘accessible’ to (new) clients. Let them find the way to the products you have to offer. But make sure you stand out from the pack!

Join the conversation


  1. As a Newbie, I am permanently searching online for articles that can be of assistance to me. Thank you

  2. It’s certainly useful to have the right information about the products you sell. If a user wants to buy a product, it should be offered with as much as information (both technical and regarding the design if it’s a product) as possible to convince the potential customer.
    I’m really glad I’ve found this info. Nowadays bloggers publish only about gossips and internet and this is rather irritating. A good site with interesting content, this is just what I need and it seems I found it here. Thanks for keeping this site up to date, I’ll be visiting it again as I bookmarked it. Do you do newsletters? Can’t find it.

    1. Hi Koen!
      Thanks for the kind words. I do not have a newsletter (yet), but you are able to bookmark this page to visit it again. Also, you can make use of the RSS feed of this website, the link to it is available at the bottom of each page.
      Thanks for your visit!

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