Important information regarding changes to DoubleClick AdPlanner

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Probably some very important information for all users of Google AdWords.

Dear User,
Thank you for being a valued Ad Planner customer! We are constantly evaluating our products to make sure we are focusing our efforts on tools that create the most value for our customers. As part of this, we are making changes to Ad Planner that may impact how you use the tool.Starting September 5th, 2012, the new version of Ad Planner will be dedicated to supporting research on placements on the Google Display Network, which comprises more than 2 million sites from across the web. As part of this change, certain information and filters will no longer be available within Ad Planner, for example Household Education and Education.

What does this change mean for you?

  • The product name will now be Google Display Network Ad Planner
  • You can no longer research domains or ad placements that are not part of the Google Display Network
  • Some demographic data will not be available including Keywords Searched For, Videos Also Watched, HouseHold Income and Education
  • Adjustments to a few of the traffic columns like Unique Users and Reach, removal of PageViews
  • Publisher Center, the feature that allows publishers to claim their own sites, list relevant ad placement availability & pricing, will be deprecated


Next Steps

  • If there are any data or media plans that you will need after this change that will no longer be available, please export and save them before September 5th.
  • The Ad Planner Help Center will be updated accordingly after this new version of Ad Planner has been launched.


Thanks,
The Google Display Network Ad Planner Team

 

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