Google uses schema.org structured data to show information about a website on their search results pages. Needless to say, it is a good pratice from an SEO point of view to use schema.org microdata when possible. When performing a Google search for a brand name, you are often greeted with an information box on the right Continue reading →
Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages. Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to users. Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties. Microdata is an attempt to provide a simpler way of annotating HTML elements with machine-readable tags than the similar approaches of using RDFa and microformats.
The W3C HTML Working Group failed to find an editor for the specification and it is due to be published only as a ‘Note’.
Check for valid schema.org microdata markup
Microdata, for example with the use of schema.org, is a great way for search engines to better understand what your webpage is all about. In the ‘Getting started with schema.org using Microdata‘, the creators/sponsors of schema.org (Google, Inc., Yahoo, Inc., Microsoft Corporation and Yandex) do a great job explaining why it matters to introduce schema.org Continue reading →